Keyword: «financial accessibility»

The topic of financial accessibility has certainly become more relevant in recent years. The problem is particularly acute in relation to the insurance market, which is relatively new for our country. Insurance products remain in low demand, despite the development of market infrastructure and an increase in the number of services offered. For a more complete analysis of this situation, the article provides a comparative assessment of the websites of leading insurers in the Russian Federation from the point of view of financial accessibility. The study also identified ways to increase the financial availability of insurance products.