Keyword: «gender influence on moral representations»

The article analyzes the theoretical prerequisites for studying the features of the development of moral representations in children, taking into account gender identity. The author gives the concept of moral representations and the analysis of the factors of their development in preschool children with the inclusion of the influence of gender belonging in each of the factors. Constantly acting factors of formation and development of moral representations in children are family, mass media, friends, media, gender identity. According to the conclusions obtained by the author as a result of theoretical analysis, the influence of gender identity can be traced in the composition of all factors of the development of moral representations as the translation of stereotypical notions about the need for manifestations of masculinity and femininity, norms and principles of "male" and "female" behavior, etc., which can not haven’t affect the content of moral representations in preschool children.