Keyword: «graham-rea criteria»

The article discusses the method of analysis of investment attractiveness based on the Graham-Rea criteria. Investment attractiveness is understood as a system of indicators characterizing the objective possibilities of the state and development of an enterprise and investment directions, which serves as the basis for making a decision on investing by an investor. The methodology presented in the work is universal and can be used for both public and non-public companies, however, a non-public company has been chosen for practical application in this work. For this type of company, the investment attractiveness of its owners shows whether it is worth investing further and continuing to invest in this company. In addition to the quantitative characterization of the company's rating, the work presents recommendations formed by the author to improve the rating of the investment attractiveness of the enterprise. These recommendations are based on standardized values calculated according to the methodology presented in the article.