Keyword: «great wall culture»

Objective to put forward specific design ideas for the design and transformation of the Great Wall Cultural Resources in Eastern Liaoning, so as to make relevant exploration and reference for the construction of the cultural tourism integration project of the Great Wall National Cultural Park. Methods using the methods of symbolic analysis, field investigation and literature review, starting with the inheritance and protection of the cultural resources of Hushan Great Wall in Eastern Liaoning, collect the cultural resources of the Great Wall, analyze the cultural characteristics, and deconstruct its cultural semantics. Focusing on the design transformation ideas and development strategies for the fundamental purpose of building the Great Wall National Cultural Park, this paper studies and creates different development strategies from consumer psychology, design transformation direction, design style positioning, promotion strategies and overall brand image. Conclusion Hushan Great Wall Cultural Resources in Eastern Liaoning are subordinate to the construction of the overall great wall National Cultural Park. The relevant design transformation and development strategies are new attempts for the protection and inheritance of its great wall cultural resources. The new design and development of cultural resources is conducive to the formation of an inherent position of cultural Heritage in modern people's cultural life, so that the core of its great wall culture can be deeply rooted in the hearts of the people and spread in contemporary society Develop.