Keyword: «insurer»

One of the most important components of the competitiveness and efficiency of any insurance company is the introduction of financial innovations. In the financial market of the Russian Federation, there are several factors that determine the need for the introduction of financial innovations. These include the digitalization of financial services, the desire of financial market entities to introduce marketplaces and ecosystems, and the acquisition by non-financial organizations of a significant role in the financial market. At the same time, one of the most relevant digital technologies actively used in the insurance market is the marketplace.