Keyword: «learning pathway»

This article examines the integration of Artificial Intelligence (AI) technologies into the education system, with a particular focus on the development and application of adaptive learning systems. The study explores the impact of AI-based educational platforms on students’ academic performance, learning motivation, and the formation of individualized learning pathways. The experiences of platforms such as Khan Academy, Duolingo, and Coursera are analyzed, and practical recommendations for the education system of Kazakhstan are provided. The research findings confirm the significant role of AI technologies in improving the quality of education and their direct connection with the country’s digital transformation strategy.