Keyword: «mediaculture»

The article considers the basic stages of development of media education in the USSR in the pre-war and post-war years. Describes the intensification of the implementation of media education in secondary schools, as well as popularization it in mass media and publishing specialized magazines for different ages.

The article is dedicated to the problem of modern Mass Media hybrid genre - infotainment. The authors review the tendency of presenting the information in the entertaining manner and analyze the main features on the example of Late Night Show.