Keyword: «methods of teaching geography»

Modern scientific knowledge and the social picture of the world dictate new goals and identify new values of education. Post-non-classical science, philosophical and cultural post-modernism, sociological post-materialism and the media environment are the result of a centuries-old process of evolution of the natural and social in man, capturing all of his/her surrounding space. The trend of media development of the sociocultural environment has launched a process of reducing the level of learning motivation among adolescents within the framework of school geographical education. This requires organizing geography lessons taking into account the motivational component, in particular, increasing the level of learning motivation through the development of the experience of personal self-awareness, formation of a cultural and geographical picture of the world. In this line of reasoning, it is possible to put forward a new form of unity of post-non-classical education and culture in the mind of the student - art memes within the framework of meme art technology. The aim of the study is to evaluate the effectiveness of introducing meme-art technology to increase students' learning motivation. The research methods were: theoretical analysis, synthesis, modeling; survey, pedagogical experiment; methods of mathematical statistics; diagnostic tools – “Methodology for studying the learning motivation of older adolescents at the stage of graduating from high school (for 9th grade students)” (M.I. Lukyanova, N.V. Kalinina). The methodology for using meme-art technology aimed at increasing the learning motivation of schoolchildren was tested in a pedagogical experiment on the basis of Municipal Budgetary Educational Institution “Secondary School No. 2” in the town of Chernyanka, Belgorod Region. The formative stage of the pedagogical experiment made it possible to prove the effectiveness of meme-art technology in increasing the level of learning motivation of schoolchildren to study a geography course. The theoretical significance of the study lies in justification of the meme-art technology introduction into the educational process in geography, taking into account the age characteristics of adolescents and generation Z. The practical significance of the work lies in the possibility of using the developed materials by geography teachers in preparation for lessons and extracurricular activities.