Keyword: «modular advertising»

Expressives in the speech act syntagmatics of modular advertising text (based on the material of the newspaper «Sovetskaya Belorussia» of the 1990s)

Author:

Ekaterina Kostushko

Based on the material of the Belarusian advertising of the 1990s. The role and place of expressive speech acts in the structure of a modular advertising text are considered.

Keywords: newspaper, advertising text, expressive speech act, expressives, modular advertising