Keyword: «music culture»

The article describes the features of the PR-promote of musical underground. Describes some of the PR-tools used by domestic and foreign specialists to draw attention to the target segment of informal musical directions, positioning themselves as opponents of mass culture. Examples are given.

In this pointer systematized for the first time in the history of the Republic of Sakha (Yakutia) information about the notes editions of musical compositions of indigenous people (Yakuts, Evenki, Eveny, Dolgans, Yukaghirs, Chukchi). Also notation texts of books, periodicals and musical notation of scientific publications given. One of the main tasks of this pointer is to show rich musical heritage of people inhabiting the republic, as a component of national and cultural heritage of Yakutia. A manual is intended for employ-ees of libraries and information services of Cultures and Arts, teachers and other special-ists in the field of musical art, students of universities and music colleges, for all readers who are interested in issues of musical culture.