Keyword: «outdoor advertising»

In 2020 the dynamics of the global outdoor advertising market will be one of the most negative in the entire history of observations. Outdoor advertising suffered a significant blow from the consequences of the pandemic. Experts as one of the most difficult periods in the Russian outdoor advertising industry estimate the period from April to May 2020. The current situation builds a new reality and negatively affects the outdoor advertising industry as a whole. However, there are also positive factors, for example, under the influence of the coronavirus crisis, the existing trends in the outdoor advertising market will accelerate.