Keyword: «pension reform»

The pension reform in Russia is one of the most controversial and controversial draft laws in the social sphere, which provides for raising the retirement age by five years: from 60 to 65 years for men and from 55 to 60 years for women. Even at the stages of introduction and adoption of the bill, the pension reform caused a negative reaction from the Russians, systemic and non-systemic opposition, which was expressed in criticism and numerous protests. The result of the pension reform was a decrease in confidence in the current government, namely the Government, the state Duma and the President. Many negative phenomena could have been avoided completely or minimized if a competent communication campaign had been carried out that preceded and accompanied the implementation of the pension reform. From the point of view of public relations in the social sphere, the results of the pension reform have become one of the most striking examples of the inability of the Russian authorities to implement a communication campaign when implementing controversial bills. This article will discuss the key problems of information support of the pension reform in Russia and the solutions that could smooth out or eliminate the negative effect of the implementation of this bill.

The level of pension provision for citizens in modern Russia is an urgent economic and social problem. The long-term reform of the pension system as goals defines the improvement of living standards and social protection of the country's population. Many provisions of the ongoing reforms are controversial among economists, politicians and pensioners. The work reflects the main directions of reforming insurance pensions in the Russian Federation carried out in 2015. The indicators «the ratio of the average pension to the subsistence minimum of a pensioner» and «the replacement rate of wages» for the period up to 2020 were calculated; they were compared with the values in European countries. The results obtained indicate the insufficient efficiency of the ongoing pension reform.