Keyword: «personalization of content»

The article describes the economic benefits of the integrated use of digital- marketing and storytelling in attracting customers from around the world. The conditions of activation and key trends of digital- marketing in the promotion of companies in the B2C market are systematized. The rules of successful storytelling and its network effect are formulated. Two business cases of the Finnish companies «KemiTourism» and «SeAdventures» have been disassembled, demonstrating the positive experience of combining digital-marketing and storytelling in the Internet environment.