Keyword: «regional brand design»

«Creative Transformation» focuses on summarizing traditional culture, respecting it and absorbing the spirit of the times, «Creative Development» builds on «Creative Transformation» and complements and expands the cultural heritage and characteristics of the time through practice. China's excellent traditional culture is deep and extensive. The use of traditional cultural elements in regional brand design should be constantly ex-plored, and in recent years, more and more designers have begun to focus on the innova-tive use of traditional Chinese cultural elements, constantly enhancing cultural awareness and innovation, effective culture-brand combination and promotion to stimulate a strong connection between the brand and traditional outstanding culture.