Keyword: «territorial branding»
Author:
Tatyana Dvijkova
Tatyana Dvijkova
The article deals with the implementation of the concepts of complex branding of Tula region. The author pays attention to a problem of positioning of Tula region in Russia. The author believes that territorial brand will be successful if it reflects the advantages of the territory over other regions.
Author:
Inna Hohlova
Inna Hohlova
The article reveals the relevance of this topic, examines the typology of branding characteristics, the leadership of its formation, as well as the key criteria for success and prospects for the development of branding characteristics.