Keyword: «the advertisement text»

The structure of the evaluation component in modern French and English ant the ways of its expres-sion in the text of advertisements

ART 12162

Authors:

Aleksandr Marcelli,

Ludmila Ordanyan

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The suggested article presents the analysis of the phraseological units` functioning in the French and English languages in comparison to Russian. The study of the evaluative factors in Mass-Media material and Advertisements avaises great interest among linguists and journalists

Keywords: the structure of appreciation, the phraseological melioratives, the linguistic situation, the advertisement text