Keyword: «traditional culture»

Chinese culture has a long history, is broad and deep, and has a strong influence on the sustainable development of my modern country. Combined with the constant updating and development of my country's multimedia technology, China's excellent traditional culture has played a positive role. in the development of Chinese culture. This inherited blood spirit is the crystallization of the wisdom of the ancestors, as well as a shining pearl in the long river of historical civilization. Therefore, in order to clarify the value of excellent Chinese traditional culture and its connotations, we can continuously carry out the creative transformation and innovative development of traditional culture through multimedia technology. Only in this way will China's excellent traditional culture not be submerged in the long river. stories. Based on this, the article mainly conducts in-depth discussion and research on the creative transformation and innovative development of excellent traditional Chinese culture in multimedia technology.

Starting from Charles Morris's Semiotics Theory and from the perspective of semantics and pragmatics, this paper analyzes the relationship between traditional culture and Semiotics in the landscape of commercial pedestrian blocks, deconstructs the landscape design phenomenon in the landscape of commercial pedestrian blocks, and studies the landscape of commercial pedestrian blocks with the language of semiotics, so as to better improve the design of the primary color of traditional culture in the landscape