Keyword: «training of graduate students»

The relevance of the research is due to the rapid digitalization of the global information space and the steady dominance of the English language in international media systems, which actualizes the requirement for future specialists to develop a high level of media literacy and critical analysis skills of English-language media texts. Modern higher education faces the fragmentation of teaching media linguistics, the lack of unified educational standards and insufficient adaptation of curricula to the dynamic development of digital media technologies. In this regard, there is an objective need for a scientifically based methodology aimed at developing among graduate students professional competences in the field of critical perception, interpretation and generation of media speech in English. The aim of the work is to theoretically substantiate and empirically test a system of methodological techniques for teaching graduate students the basics of media linguistics in English. The research is based on competence-based, communicative activity-oriented and critical-discursive approaches. The work uses a set of methods: theoretical analysis of scientific and educational literature, comparative study of educational practices, statistical verification of data. The results of the study demonstrate the high effectiveness of the developed set of techniques that integrate analytical, discussion and project-based tasks aimed at identifying media manipulative strategies, decoding discursive markers and creating original media texts in English. The pedagogical experiment confirmed a statistically significant increase in the level of media linguistic competence development among graduate students of the experimental groups compared with the control samples. The theoretical significance lies in the systematization of the conceptual foundations of teaching media linguistics in graduate school and the expansion of the methodological apparatus of modern linguodidactics. The practical significance is determined by the possibility of direct implementation of the developed educational and methodological complex in the syllabi of graduate school, as well as in advanced training courses for language teachers.