Keyword: «unification of means of communication»

FORMALIZATION OF THE COMMUNICATIVE FUNCTION OF LANGUAGE AS A FACTOR IN THE LOSS OF THE NATIONAL AND CULTURAL SPECIFICS OF SPEECH

Author:

Elena Diner

Based on the analysis of speech samples of native speakers presented in the VK social network, the author proves the position that the formalization of the communicative function of the language observed in modern Russian speech can lead to the loss of the national-cultural specifics of speech and the gradual loss of the unique personality code.

Keywords: national identity, globalization processes, social networks, national-cultural specificity of speech, unification of means of communication, formalization of the communicative function of language