Keyword: «urban environment; identity; youth; the factors of identity; evaluation of the urban environment; satisfaction with living conditions»

The article analyzes the problems of formation of identity of youth in the urban environment. The attitude of young people to the city is seen as the result of social construction of the image of the city. The formation of youth identity in relation to the city is influenced by many factors. Great importance is the «imaginary community» – the original construct, which is the basis of a correlation identity themselves with a certain social integrity. The article analyzes the results of sociological research, held in Togliatti, on the study of the urban environment as a factor of identity of the youth.