Keyword: «verbal construction of reality»

The article is aimed to understand the role of speech in human cognitive processes and in the organization of ethnicity social programs by constructing a reality containing the essence that is absent in our reality. People live in the world presented to them by their consciousness. Language is used in the reality awareness processes to identify images of consciousness that reflect our real life. Language is also used to construct a virtual social reality that justifies and legitimizes the biological programs of ethnicity. The social reality construction is carried out with the help of consciousness images verbal models of a particular ethnic group.