Keyword: «virtual object»
The article examines the transformation of individual subjective rights under the influence of the development of digital technologies and the emergence of digital reality. The authors trace the evolution of traditional subjective rights, analyzing how digitalization changes the conditions for their implementation, the mechanisms of protection, and the ways of asserting them. Special attention is paid to the emergence of new categories of rights – in particular, the so called digital rights (including the right to access the internet, the right to protection of personal data, etc.), as well as the specifics of their legal consolidation in national legislation.

Marina V. Stakanova