Keyword: «virtual sociality»

The article analyzes the characteristics of a new sociality, which is a complex antinomic process of the formation and implementation of human personality in an era of an increasingly globalizing world. The authors argue that the analysis of the system-forming factors of the modern cultural process is one of the urgent tasks of social theory. Sociality contains a cultural memory code that provides a link between generations and defines the relationship between programs of the past, present and future. As a result, each new generation masters the social experience of previous generations. The article establishes the relationship of sociality, culture, network art, the process of urbanization, it describes the level of global memory of the information / post-industrial society. In the article, sociality is considered as the process of the formation of new characteristics of human being in the conditions of the information society.