Category management as a modern marketing management technology product range
ART 14720
UDK
339.138:339.3
Abstract. The article is devoted to the research of category management as a modern marketing technologies management ideation. The author elaborates on the concept of "category management", "product cate-gory", the algorithm of a business process management product categories, as well as tactical decisions for product category in the components of the marketing mix.
Keywords:
categorical management, goods category, categorical manager, trade marketing, product range, management of goods category, retail trade