Olga Mirgorodskaya

The authors consistently describe the key stages of developing and implementing merchandising programs of the supplier of consumer goods of mass demand. The article also describes the types of merchandising, the most popular suppliers of FMCG goods, and also possible variants of the organization of merchandis-ing in the company.

This article demonstrates the importance of the approach to managing the assortment within a product cat-egory due to consumerization, which increases the validity of administrative decisions in the assortment pol-icy of trade organizations. The emphasis is made on the impact of marketing research on the example of a product category dairy products.

The article considers priority areas of the national education system modernization. Therefore, this paper makes the case for integration cooperation of universities and business. The authors paid attention to the benefits of networking and creating basic departments of the higher educational institutions in enterprises.

The article considers the problems of formation of the product range. It is based on the idea of category management.

The article is devoted to the research of category management as a modern marketing technologies management ideation. The author elaborates on the concept of "category management", "product cate-gory", the algorithm of a business process management product categories, as well as tactical decisions for product category in the components of the marketing mix.