Customer orientation as part of the implementation of logistics service

ART 15174

UDK 338.46

Authors:

Viktoriya Bondarenko,

Natalya Gyzenko

Abstract. The paper discusses service logistics concept and development of logistics services in the modern economy in the framework of improving the quality of customer service. Logistics service is a factor of increasing success of firms in the market and the customer orientation in building long-term partnerships with clients.

Keywords: marketing activities, satisfaction, consumer, logistics service, service, logistics tools, long-term cooperation