RU

Extension of the list of services of public catering as competitivenes

Abstract. In this article research of need of extension of the list of services of public catering, as competitiveness factor on the example of Docker Pub restaurant Nakhodka is conducted. During research the way of expansion of services and its influence as competitiveness factor on further activity of the enterprise was considered. As way of expansion creation of new night club on the second floor of Docker Pab restaurant Na-khodka was chosen as me. For this purpose I considered the enterprise at which placement of night club is planned, analysed conditions for creation of a new institution, carried out the comparative analysis of the main competitor "Texas-saloon" by the main criteria and made the business plan of new night club. In its sections I considered necessary means for implementation of the project on the basis of which calculations of expenses are carried out, the segment of potential consumers is allocated and efficiency and risks for a new institution is calculated.