Audit of marketing activities as an instrument of control in the enterprise management system

ART 15307

UDK 338.2

Authors:

Tatyana Medvedeva,

Tatyana Egoryshkina,

Elena Panferova,

Sergei Shvecov,

Elena Etova

Abstract. The paper discusses the causes and stages of development of a form of non-state control – the marketing audit being a tool for analyzing and evaluating the effectiveness of various business segments of the market. The authors prove the feasibility of using a marketing audit to identify and use marketing resources of enterprise in order to improve its position in the market.

Keywords: monitoring, marketing, economics, audit, market, tool, business management