Sergei Shvecov

The paper deals with the theoretical aspects of using the methodology of the systems of decision-making support while forming e-business strategy of the company. The authors consider the stages of development and construction of functional circuits of the system of decision-making support through integrated use of mathematical methods.

The article discusses the importance of online shopping in modern society, the reasons for their growing popularity in the Internet space. The authors analyze typical mistakes made by online stores owners when creating websites; consider the consequences of these errors and describe the economic benefit obtained in the event of their escape.

The article deals with the types of strategies of e-business formation, as well as the content of the main stages of making a decision about entering e-business.

The paper discusses the causes and stages of development of a form of non-state control – the marketing audit being a tool for analyzing and evaluating the effectiveness of various business segments of the market. The authors prove the feasibility of using a marketing audit to identify and use marketing resources of enterprise in order to improve its position in the market.