On Linguistic Status of Advertising Text

Abstract. The article deals with the dialectical and linguistic features of an advertising text, as well as its peculiarities on different linguistic levels: lexical, semantic, syntactic, and phraseological. It is proved that the linguistic status of an advertising text is ambiguous, as it is both a formal business letter and a publicistic text. Thus, an advertising text has its own unique features and brings in communication the whole complex of the linguistic peculiarities of the language.