Tatyana Tatarinova

The article is devoted to one of the most relevant for any organization issues: how to manage the flow of incoming marketing information in order to increase the company's competitiveness. The author suggests several specific forms and methods for collecting information, as well as the most popular, widespread software products for information management. As an example, the process of reception and primary data processing in the company LLC "KS Integration” (that works in the market of IT- services) is discussed in detail.