Anastasiya Sagan
City: Tyla
0 Publications in RSCI
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2 PAPAI index
1 Publications in the journal
Articles
ART 770655
Author:
Anastasiya Sagan
Anastasiya Sagan
The paper deals with the key points of marketing strategy of new products development. The concept of a new product, its classification and production methods are considered. The place of marketing strategy in the overall strategy of the enterprise is defined and the main stages of the marketing strategy of new products development are studied.