Elena Mikova

City: Rostov-na-Dony

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Articles

Communication policy of frameless furniture manufacturing companies

ART 174005

Authors:

Kseniya Kamneva,

Elena Mikova

Full text Read online

The article discusses the essence of "communication policy" concept, describes the communication activities of companies producing frameless furniture and the main marketing tools that they apply in their communication policy. The authors also give recommendations for improving the communication policy on example of «Workshop KRESLO» company in St. Petersburg.

Keywords: marketing tools, communication policy, frameless furniture