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Keyword: «marketing tools»

Methodological approaches to evaluating the effectiveness of the use of marketing tools in the management of the enterprise
ART 14106
Author: Larina Aslydinova
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Article is devoted to evaluating the effectiveness of the use of marketing tools in the management of enterprises. The author proposes to supplement the existing system of indicators to measure performance (within the contextual model) positional parameters.
Keywords: management, marketing, methodical approach, marketing tools, performance indicators
The development priorities of marketing: focus on consumer loyalty
ART 75228
Author: Ekaterina Pisareva
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The article considers the orientation of modern marketing in the formation of customer loyalty.
Keywords: marketing tools, marketing mix, loyal consumers, consumer demands
Communication policy of frameless furniture manufacturing companies
ART 174005
Authors: Kseniya Kamneva, Elena Mikova
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The article discusses the essence of "communication policy" concept, describes the communication activities of companies producing frameless furniture and the main marketing tools that they apply in their communication policy. The authors also give recommendations for improving the communication policy on example of «Workshop KRESLO» company in St. Petersburg.
Keywords: marketing tools, communication policy, frameless furniture
PERSONALIZATION USING IN MODERN MARKETING INSTRUMENTS
Authors: Oksana Prohorova, Lidiya Urchik
In this article the authors examined ten basic modern marketing tools and the possibilities of using them to personalize communication or a product. The contents and capabilities of these tools are disclosed, examples of their successful implementation are given. The authors concluded that it is necessary to use these tools to select a customer offer that meets the needs of the consumer.
Keywords: personalization, marketing tools, chat bots, subscriptions, beacon technology, mobile payments, voice search, tackle, cross-marketing, community management
THE USE OF EVP AT BEAUTY INDUSTRY FOR HIRING STAFF
Author: Marina Rijova
The paper addresses the possibility of using marketing tools like EVP (Employer Value Proposition)at beauty industry for hiring staff.
Keywords: marketing tools, employee value proposition, beauty industry, hiring staff