Elena V. Kornilova

A corporate information portal is a necessary element of the educational institution structure for a number of reasons. Firstly, the corporate portal provides centralized access to information and resources, which makes the management and training processes more efficient and interactive. Staff and students can get access to up-to-date materials, class schedules, curricula and other important data at any time and from anywhere. In addition, the portal is the only information resource that is available for the interaction of potential applicants and current employees of an educational institution. Secondly, the corporate portal allows for communication and interaction between employees and students of an educational institution. You can create forums, discussion groups, hold online conferences by means of the portal. This promotes the exchange of knowledge and experience, which is an important aspect of the educational process. Thirdly, the corporate portal can be used to automate administrative procedures, and this ensures the optimization of educational and methodological processes. The purpose of the study is to identify the characteristics of the corporate portal of the educational institution and assess its role as an element of the educational system. Within the framework of the tasks, the characteristics of the components – elements of the educational institution's information portal are analyzed. The trends of modern portals are revealed and the problems that arise as a result of their functioning are noted. In addition, the authors proposed a mathematical model of the impact of the corporate portal quality on the effectiveness of admission to an educational institution. In connection with the identified characteristics of the corporate portal, the issue of the need to improve its quality and information transparency is rather relevant in order to optimize the educational process and attract applicants. The theoretical significance of the study consists in the development of improved algorithm for managing corporate information of the educational process in the context of a corporate portal. The practical significance is manifested in the possibility of forming a rating of educational institutions according to the criterion of the portal information quality, since this factor finds its reflection in the effectiveness of attracting new students. The research will be relevant and necessary for specialists in optimization of the news content and the administration of the educational institution to build a unified concept of the corporate portal design model.

Informatization is a key element of the educational process transformation. Digitalization is also impossible without this process and reconsidering the category of "information" in education. Informatization of education refers to integration technologies and digital tools of the educational system, it is necessary to improve the processes of teaching and learning at all educational levels. The process of informatization takes place by means of both classical and innovative tools. Informatization tools take in a wide range of technologies and software applications that allow you to process, store, retrieve and distribute information. Examples include computer hardware and software, databases, networking tools, cloud computing, and mobile devices. The purpose of the study is to identify the characteristic features of informatization and its necessity for the development of the social institute of education in today's changes. Approaches to the study of this issue by means of a systematic approach have been identified, since education is a multidisciplinary category, therefore, the informatization of this sphere is studied both in domestic and foreign literature. Within the framework of the study, the opinion about informatization among students and specialists in the field of education is analyzed, the most common tools and products of informatization during the educational process are noted. The sociological research on the informatization of education contributed to the collection of data and opinions of various individuals and groups related to the use of technology in education to identify opinions on the need to increase the level of informatization. In this regard, the issue of continuous professional development and retraining of teaching staff is relevant, since the issues of informatization are dynamic ones and require the improvement of skills. The scientific novelty of the research is implemented by the authors through the identification of the components of information capital and the inclusion of informatization as a process of information infrastructure formation. The theoretical significance of the study results lies in the determination of key tasks for the modernization of the infrastructure of education institution, so that the informatization process goes on more efficiently. The results of the practice -oriented work can be used as part of the preparation of road maps for the implementation of informatization of definite educational institutions.