Uliya Smik

City: Irkytsk

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8 PAPAI index

1 Publications in the journal

Articles

Social and psychological aspects of aggression in advertising

ART 14223

Author:

Uliya Smik

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The author discusses the phenomenon of aggression in advertising communication and gives the explanation of effects of aggressive advertising is given in terms of some psychological approaches.

Keywords: aggression, aggressive advertising, advertising impact, negative emotions, the effect of the action in progress