Vladislav Azizov

The main purpose of developing the dividend policy is to establish optimal proportions between current consumption compared to owners and future growth that maximizes the market value of the company and ensuring its strategic development. Rational dividend policy to maximize shareholder wealth while providing the financing activities of the enterprise. The purpose of this article is to study the relationship between the dividend policy of the company and its market value on the example of leading Russian companies.

The article studies the issues of growing interest and demand for products promotion in social networks in the modern Russian conditions. Is the characteristics of the popularity of this process, potential difficulties in the implementation and tangible benefits.The authors are also discusses key platform that provides opportunities for the promotion of content in Runet.