Anna А. Shakarikova

Artificial intelligence technologies are integrating into all social spheres, including the educational process. The implementation of artificial intelligence in educational process and its organization can significantly increase the students' academic performance, improve the education quality, prepare students for the continuously changing labour market conditions, as well as raise the students' learning motivation. Therefore, a more profound study of the impact of artificial intelligence technologies on students' academic performance is an urgent issue of the present educational technologies and pedagogy. The objective of the article is studying the role of artificial intelligence in enhancing the students' academic performance. The main research method is a questionnaire survey. The article provides a theoretical analysis of the current state of artificial intelligence integration into the educational process, assesses the impact of artificial intelligence on the students' academic performance in different training areas and courses. Based on the respondents' suggestions, the main directions and prospects for the implementation of artificial intelligence in higher education are determined, and there are recommendations on the potential use of these technologies in education. The results of the research reveal that the students are actively applying artificial intelligence to solve various educational tasks. There is a positive impact on the academic performance, which highlights the significance of artificial intelligence technologies integration into the education. The correlation analysis between the implementation of artificial intelligence and academic performance shows that as the year of studying increases, more students use artificial intelligence technologies, and their academic performance also improves. The novelty of the study comprises the necessity to apply an integrated approach to the implementation of artificial intelligence in educational process, which includes not only technical support, but also educational initiatives to train students in working with these technologies, in order to enhance academic performance and provide a more effective educational process. Theoretical significance of the study is the formulation and specification of possible approaches and ways of implementing artificial intelligence into education to improve academic performance. Practical significance of the research is the possibility of using the results of the study to organize a more effective educational process and improve academic performance.