Valeria E. Podkladova

In today's globalized world, where tourism is one of the most dynamically developing industries, English language proficiency is becoming a critical professional skill for tourism professionals. Effective professional communication in English allows specialists to expand opportunities for international cooperation, attract foreign tourists and improve the quality of service. However, traditional language teaching methods are often insufficiently effective in preparing students for real situations of professional interaction. In this connection, the research and implementation of interactive Internet technologies in the educational process, which can simulate authentic situations of professional communication and stimulate the active use of English language, is of particular relevance. The aim of this article is to analyze the effectiveness of interactive Internet technologies in the formation of students' ability to use English in tourism for professional communication. The study examines different approaches to the use of interactive platforms, online simulators, virtual tours and social networks to develop students' communicative skills, analyze speech strategies and expand vocabulary in the context of professional activities in the tourism industry. The expected results include identification of the most effective interactive methods and tools, development of recommendations for their implementation in the educational process, as well as assessment of the impact of the use of interactive technologies on students' motivation to learn English and their readiness for professional activity. Theoretical significance of the study lies in the expansion and deepening of knowledge about the possibilities of using interactive Internet technologies in language education, as well as in the development of theoretical foundations for the creation of effective methods of teaching English to specialists in the field of tourism. The practical significance of the work lies in the possibility of using the developed recommendations and methodological materials by teachers of the English language in higher educational institutions, as well as by specialists in the development of online courses and interactive teaching aids for the training of competent and in-demand specialists for the tourism industry.