Kristina N. Yakysheva

The authors of the article examine the issue of personnel training for the field of creative industries in professional educational institutions of secondary vocational education. The relevance of this problem is due to the increased influence of the creative industries on the economic development of Russia and the need for competitive specialists who are ready not only to act professionally, taking into account existing requirements, norms and standards for the production of goods and services, but also to rationally and successfully solve problematic tasks in an ever-changing economic and organizational conditions. The process of their training requires the targeted and step-by-step formation of readiness for future professional activity. The aim of the article is to determine the essence of readiness for professional activity in the field of creative industries, to characterize its components, and to draw conclusions about the key patterns of the process of its formation on this basis. The methodological basis of the research includes the following approaches: a socio-cultural approach that allows us to understand the creative industries and training personnel for them as a specific socio-cultural phenomenon; a polysubjective (dialogical) approach that considers the personality of a future specialist in creative industries as a product and result of his/her interaction with subjects of the educational process and the professional community; an activity-based approach that determines the process of professional training of a specialist in creative industries as a process of mastering general professional activity; a contextual approach related to the chore influence of cognitive and professional motives and the realization of the socio-cultural content of professional activity. As a result of the research, it was found out that the readiness of a graduate of secondary vocational education institution for professional activity in the field of creative industries is an integrative quality of an individual as a person and a subject of activity that is dynamically developing in the process of professional training. The key patterns of the process of formation of the studied readiness are determined by the relationship between its components and external social and pedagogical conditions. The obtained research results expand scientific understanding of the meaning, content and patterns of the process of forming the readiness of a future specialist in creative industries. They identify theoretical and methodological approaches to the process of forming readiness for professional activity in the field of creative industries and specify this concept. In the future, they can be used to develop a model for the formation of specialists' readiness for professional activity in the field of creative industries.