RU

Elena Bratukhina

City: Syzran
Work: Samara State University of Economics (Syzran Branch)
Post: Senior lecturer the chair of economics and management
0 Publications in RSCI
0 H-index
10 PAPAI index
3 Publications in the journal

Articles

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The article is devoted to strategic planning. The authors define the competitive position of the organization; offer a promising direction of competitive behavior on the market of consulting services.
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The article is devoted to the issues of procurement organization in the industrial enterprise. The authors ana-lyze the factors that influence the management decisions in the sphere of industrial enterprises procurement.
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The article is devoted to the questions of market segmentation of goods for sports and outdoor activities. The authors allocate the main consumer segments goods for sports and outdoor activities, carry out market segmentation on types of goods and services and on the competing organizations.