Keyword: «segmentation»

Market segmentation of goods for sports and outdoor activities

ART 13120

Authors:

Elena Bratukhina,

Irina Toimenceva

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The article is devoted to the questions of market segmentation of goods for sports and outdoor activities. The authors allocate the main consumer segments goods for sports and outdoor activities, carry out market segmentation on types of goods and services and on the competing organizations.

Keywords: segmentation, market segmentation on types of goods and services, segmentation on the competing organizations, depth and width of assortment groups, bkg matrix, profit, competition star, consumer segments

Correlation marketing tools segmentation of the market of ecologically pure products with product dif-ferentiation its proposal on the regional market

ART 14716

Author:

Andrei Gyskov

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In the paper the problems of segmentation of the market of organic products in Rostov region, substantiated selection of the most significant segments of consumers. The author made a correlation product offering with these segments.

Keywords: population, segmentation, food, organic