Oksana Narbekova

The article considers the variation of the plot line in the creation and development of the images of the heroes of the novels of S.Sergeev-Tsensky "Transformation". To this end, attracted a wide range of material: numerous sketches for the novel, letters of the writer. It is emphasized that the variation of the plot line of the novel, the formation and development of images is refracted through the artist's reflections on the word about God, about good and evil, about modernity, about real and mystical, about work.

The article discusses the theme of "fathers and children" in the aspect of spiritual mutation of generations. The reason for this mutation is separation from ancestral roots - a departure from the commandment "Honor your father and mother", disrespecting the "paternal graves", as well as crimes themselves fathers.

The paper deals with the disputes of the artists Syromolotovs on art in S. N. Sergeev-Tsensky's novel “Doomed to death”. Representatives of different generations, the father and the son, differently look on new in life in general and on art in particular. The reasons caused the polar views of art in many respects are caused by social development of the country at the beginning of the XX century. The attention to positions of each artist concerning art is paid, methods of art creativity of each of them are considered.

The article dwells on O. Sivun’s pop-art novel «Brand», paying attention to its structure, the character’s per-sonality, the brand influence on mass consumption society. Emphasis is placed on a man surrendering his life to brands, simulacre, imitation thus losing his individuality. The life of society and the individual turns into a conveyor. It is pointed out that devaluation of conventional values is carried out through the transfor-mation of consciousness and conversion of cultural codes.