Keyword: «видеоконтент»

The article is devoted to one of the ways to develop ICT competence of students at literature lessons. The authors describe the process of video material creating as one of the non-standard forms of a literary work studying. They give analysis of the choice of the most successful means for creating video content and programs for the video material processing.

Information technology is a valuable resource that you need to be able to handle in order to be ready for overload at the time of shocks. So, if access to offline services and demand for them have decreased dramatically, the load on online services has increased several times. And those who used digitalization before the crisis were in a better position. In 2020, sustainability and savings technologies will continue to evolve in digital marketing. Consider the ones that need to be considered now to be prepared for any new turbulence.

The article reveals the theoretical foundations of new video content formats in the media environment. Based on the survey, a portrait of the target audience of people who prefer video content is presented.

The relevance of using authentic video content for didactic purposes is caused by the objective conditions of modern educational environment development, which entail the need to expand the content and means of teaching due to the limitless potential of informational technologies. Nowadays foreign language teaching methodologists do not deny the potential of multimodal texts as they motivate students to learn a foreign language, but there is a lack of practical recommendations on how to build a teaching system based on them in the contemporary methodological literature. The purpose of this study is to provide methodological recommendations for conducting effective English lessons at high school through authentic video content as a sort of multimodal texts and create a set of communicative activities on the example of the English-language TV series «Black Mirror”. The works of domestic and foreign scientists in the field of serial discourse and the methods of working with multimodal texts served as the theoretical and methodological basis of the study. The article examines various aspects of using English-language TV series in the process of teaching English as a foreign language, and analyzes the role of technology, the importance of video content in the educational sphere. The use of video in teaching a foreign language opens wide perspectives for both the teacher and students in learning the language and understanding foreign culture. Visual information helps better assimilate factual information and speech patterns as visual support contributes to full and accurate understanding of meaning, activates attention and memory, as well as develops listening and speaking skills. The theoretical significance of the article lies in consolidating theoretical research on the stated issue, contributing to studying the problem of multimodal text educational potential in English language teaching, as well as expanding current concepts on effective work with English-language TV series. Developed by the authors tasks, based on the episode «Nosedive» of the English-language TV series «Black Mirror” can be practically used when conducting classes in the 11th grade as part of the study of the communicative topic “Social Media”.