Keyword: «advertising texts»

This article reveals the social orientation of advertising texts, their significance for society. The peculiarity of the choice of advertising based on Yakut traditions and values is also shown. The problems of creating a family among young people are considered, where the choice is based on their own experience, their ideas about the birth and upbringing of children. The concept of social advertising is considered as the construction of social norms and rules in society. Lexical analysis of examples of social advertising is carried out.