Keyword: «advertisement»

The paper deals with the problem of influence of computer-assisted advertisement on becoming of a child’s personality in preschool age. Scientistific modern views on peculiarity of receiving screen images and advertisement, transformation of child’s world imagination have been analysed.

This article examines the concept and classification of advertising and its influence on the tourism industry of the Russian Federation. The author defines some peculiarities of advertising in the tourism industry which would allow to organize company's advertising properly and effectively. The practical significance of this article lies in the fact that it highlights the basic problems of advertising in the tourism sector which hinder the rapid and effective development of tourism. The author also suggests some recommendations for identified problems elimination.

This article reveals the social orientation of advertising texts, their significance for society. The peculiarity of the choice of advertising based on Yakut traditions and values is also shown. The problems of creating a family among young people are considered, where the choice is based on their own experience, their ideas about the birth and upbringing of children. The concept of social advertising is considered as the construction of social norms and rules in society. Lexical analysis of examples of social advertising is carried out.