Keyword: «agromarketing»

This article considers the concept of agromarketing, defines the main goals, tasks and functions, highlights the features of agromarketing related to both the specifics of agricultural production and the products produced. Special attention is paid to current trends that open up new opportunities for agribusiness, but require innovative approaches and strategic planning. In conclusion, the importance of agromarketing for improving the competitiveness of agricultural enterprises and their adaptation to changes in the labor market is emphasized.