Keyword: «alcoholism»

This article deals with such model of consumer behavior as irrational one and its option – addictive behavior. Addictive consumption is characterized by the desire to consume certain goods, which are believed to be the most essential in his value system. This type of consumption is common for alcoholics, drug addicts, gambling and shopping addicts. These forms of the additive consumption are the most dangerous ones for society and can lead to its degradation.