Keyword: «and creativity assessment»

This article systematizes modern approaches to understanding creativity and innovation in education, analyzes the theoretical foundations of the formation of students’ creative competencies and explores the influence of the educational environment, teacher and methods on the development of creative thinking. The key constructs of creative thinking (idea generation, flexibility of thinking, functional application of knowledge), the role of the teacher as a leader of the creative process, as well as the influence of digital technologies, project-based learning and assessment on the development of creativity are considered. The paper synthesizes data from reviews and empirical studies from 2000 to 2025 and proposes an integrative framework for implementing creative practices in school, college, and university contexts. It discusses practical implications for daily learning activities, including the design of educational events, the assessment of creativity, and the organizational conditions that promote sustainable creative development among students. The article emphasizes the need for an interdisciplinary approach to teaching creativity and suggests areas for further research.