Keyword: «appeals to groups»

the article discusses calls to groups in the Russian language – units that differ in orientation not to a specific addressee, but to a group of similar addressees. The main features of group calls, their functions are identified, cases of using calls to a group of recipients in a single morphological number are described, the history of the formation of universal group calls in the last century is briefly generalized. Within group appeals, the features of compound appeals, including those with gender differentiation of the group (ladies and gentlemen, brothers and sisters), were separately considered. The definitions in the article are illustrated by appeals in the modern youth environment.